BiNji™ brings together the best of premium TV branding, advanced digital targeting and interactivity in a single platform
The BiNji™ platform enables massive distribution and discovery of content across TVs, STBs and mobile devices.Learn More
BiNji™ creates new forms of advertising from TV start-up spots, AVOD, DVR DAI, and Live Linear Interactive DAI.Learn More
BiNji™ has access to high-quality demographic and usage data, thereby achieving higher CPM for advertising inventory.Learn More
BiNji™ provides a platform for creating interactive programming and advertising through traditionally delivered live-linear and catch-up TV.Learn More
Despite the recent focus on mobile platforms, it is Connected TV that is witnessing the strongest growth in media consumption. However, content discovery and distribution still remains the primary reason behind the low usage of services across Smart TVs and STBs (Set-Top Boxes). The BiNji™ platform enables distribution and discovery of content across TVs, STBs and mobile devices – targeting over a one billion active users by 2020.
BiNij™'s powerful discovery and cross-channel search capabilities make it easy to discover movies and TV episodes across a variety of channels. In addition, BiNij™ also increases user engagement and content discovery by suggesting relevant content options to users.
There is broad recognition that OTT is the platform with the most potential for enabling efficient, scalable, one-to-one targeted advertisements in the TV environment. However, OTT is currently challenged by limited inventory and reach in comparison to linear TV. BiNji™ creates new forms of advertising inventory from TV start-up spots, AVOD, Cloud DVR DAI (Dynamic Advertising Insertion), and Live Linear Interactive DAI which can be sold programmatically.
With audiences watching less traditional linear TV and consuming more OTT content via Smart TVs and connected platforms, advertisers are increasingly focused on such platforms to reach those consumers. Ad-supported viewing is the fastest-growing content segment on Smart TVs and connected platforms, accounting for about half of the top 250 most-watched "channels". In addition, it creates an unique opportunity for content publishers and advertisers to use advanced targeted advertising capabilities such as one-to-one personalized ad delivery. According to a March 2017 eMarketer report, traditional TV advertising still reigns supreme and continues to grow. Traditional TV advertising spend in the US totaled $71B in 2016, and is expected to reach approximately $80B in 2021. While SVOD and TVOD distribution models are responsible for generating a majority of OTT revenue in the US currently, there is a large opportunity for growth in the AVOD distribution model given the market opportunity for traditional TV advertising. This is consistent with the consumer model of choosing both ad-supported content, in addition to paid content.
Video advertising on the BiNij™ platform offers the best of both traditional TV advertising and targeted digital advertising. The large format sight and sound of traditional TV advertising is coupled with the relevance, interactivity and measurability of digital advertising. The BiNij™ platform aggregates ad inventory from hundreds of OTT channels and offer advertisers buying opportunities based on household demographics rather than on impressions. BiNij™ allows advertisers the comfort of TV-style metrics to reach cord-cutters and cord-shavers.
Content Providers can better monetize their assets through global billing facilitated via operator billing integration. BiNji™ has access to high-quality demographic and usage data through our close relationships with operators as well as device manufacturers, thereby achieving higher CPM for advertising inventory. BiNji™ leverages multiple touch points to drive content awareness and visibility for content producers throughout the customer engagement process.
BiNji™ provides a platform for creating interactive programming and advertising through traditionally delivered live-linear and catch-up TV. In addition to customized start-up video advertisements, interactive programming such as game shows etc. are supported by the platform. BiNji™ can facilitate a deeper and more meaningful engagement with brands through custom content and sponsorships. Using a combination of extended free trials, operator billing, interactive content etc., BiNji™ builds a deeper relationship with consumers.
Schedule a time to learn more about BiNji™.
125 Sidney Street
Cambridge, MA 02139
+1 (617) 221-5845